Articles and posts

Personalisation has been the Holy Grail of Marketing for years. But we've looked at it from the wrong angle, trying to personalise user experience, messaging, onboarding. Now, customers signal that the only personalisation they want is price personalisation. But is it even feasible? And if yes, how to implement it?

Discounts have always been efficiently used by eCommerce businesses to increase sales velocity, clear dead stock, and gain a larger market share. That was until they ceased to be efficient recently. How should discounts be managed in the new post-pandemic reality with economic growth slowing down?

On September 19, 2023, Sigma Sports published its annual report, marking a first-time £4.1m loss in what they described as a 'challenging year' for the industry. Aimondo Team analyses what actual challenges are to blame

On Thursday, August 31, 2023 The Works, British discounter for toys, hobby, arts and crafts announced a slide in profits blaming geopolitic and post-pandemic realities. But is it really the case? Our data suggests otherwise

Imagine this: you made a commitment to hit a certain level of revenue. You're a bit behind but you're not worried: surely, you'll be able to intensify sales velocity by launching a discount campaign. Not so fast: it might not work as expected!

Price scraping is the automated process of collecting price data from online sources. While the fundamental idea is similar to the old-fashioned method of checking prices by visiting websites (eye-balling), automation is a game-changer. Here's how you can use it:

The most full navigator in the world of pricing intelligence: why some tools are expensive, and some are not? How pricing data is collected? What features to look for?

One of the most effective strategies for success in the world of online selling is dynamic pricing, and repricing software plays a pivotal role in this. However, many retailers make common mistakes when selecting a repricing software, which can significantly impact their business.

How to use price optimisation to exit stock at a predictable pace without offering huge discounts and leaving a lot of money on the table.

In the ever-evolving world of e-commerce, maintaining control over the Minimum Advertised Price (MAP) has become a crucial aspect of a brand's success. MAP Monitoring Services help businesses track and enforce their desired pricing strategies across various online platforms, ensuring fair competition and brand value.