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Articles and posts

Competitive edge

February 22, 2024

Top 7 Tools and Solutions For Email Marketing That Support Deep Customer Segmentation, According To Our Research

Beyond Opens and Clicks: Crafting Email Content That Resonates with Each Segment

Competitive edge

February 15, 2024

Price Level Index (PLI) 101: definition, formula, how to use in your pricing strategy

Pricing strategy

February 7, 2024

Why Customers Buy? Never Trust Those Marketers!

Pricing strategy

January 16, 2024

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Competitive edge

June 19, 2023

How to Mitigate Stock Discrepancies

Retail and especially ecommerce success depends on effective inventory management. Stock discrepancies, that include overstocking or running out of stock, can significantly impact a retailer's profitability. Inventory management systems that used to work wonders just 10-15 years ago seem so inefficient and outdated now. The good news is there are still ways to overcome this threat. If not completely, then mitigate the existing scope of disaster you might be facing.

Price monitoring

June 15, 2023

Top 6 Things You Need to Know About MAP Price Monitoring in 2024

At its core, MAP Monitoring is a way to track pricing data across various resellers and online marketplaces, thereby ensuring that the minimum advertised pricing (MAP) policies are adhered to, thus protecting brand value.

Price monitoring

June 15, 2023

Solutions for Competitive Price Monitoring. Guide for 2024

Competitive price monitoring has become an essential aspect of effective pricing decisions in today's dynamic business landscape. As businesses face increasing competition, understanding and staying ahead of competitor prices is crucial for maintaining a competitive edge. Automating the process of competitor price tracking can save time, provide real-time insights, and enable informed pricing decisions.

Price monitoring

June 14, 2023

Top 5 Tools for Competitive Price Monitoring in 2024

Competitor price monitoring is a key component of any effective business strategy. With countless businesses now competing online, having a handle on your competitors’ pricing strategies can give you a significant edge. Automated price monitoring tools offer an efficient way to stay informed of price changes, trends, and potential market opportunities. Given the importance of this data-driven approach to making pricing decisions, we will explore the top five tools for competitive price monitoring.

Price monitoring

June 6, 2023

How To Choose A Price Monitoring Service Provider In 2024: Complete guide

For the last 6 years price monitoring has become a must for everyone who works on competitive markets. From small businesses selling on Amazon to Walmart, to Nike, to valve pipes manufacturers. Here’s the most accurate guide that will help you to make the right choice.‍

Competitive edge

May 1, 2023

Discount Pricing Strategy – Dissecting How and Why (2024 Update)

Price will always be one of the crucial determining factors of whether a customer chooses one particular retail over the others. What is a discount pricing strategy and how should you implement one for maximum results?

Repricing

March 22, 2023

Personalised Marketing Strategy for Customer Retention Using Smart Repricing

How to create an unbeatable combination of personalised marketing offers and smart repricing to increase customer retention rate

Repricing

February 4, 2023

Dynamic Pricing: The Exact Impact On Retail Business (2024 Update)

Most retail companies realize that dynamic pricing is good for business. But what is the exact impact it might have, in numbers? And what processes and workflows does it influence? All important data and studies in one place.

January 2, 2023

Best Amazon Repricing Software for the UK and European Online Sellers in 2024: Complete guide

Choosing a price comparison tool for Amazon is not easy. But we have you back. If you have not decided what repricing software you should use in 2023, and if you're catering to the UK/ EU markets this guide will help you to make a data-driven choice.

Repricing

December 12, 2022

Hyperautomation of online prices through Artificial Intelligence

Executives in the online economy use artificial intelligence (AI) as accelerator for digital business initiatives. In online retailing, the right price for products is the decisive criterion for sales and determines earnings.

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